THE NEWS ROOM

San Diego Event Industry News Connection

What's going on in our industry?

Generation Ñ + Online Communities = The New General Market
The U.S. Hispanic market has reached a tipping point. Current trends suggest expanding influence will blur the lines and Hispanic and general markets will collide. The resulting merger will reveal a new, younger American consumer market with a heightened element of Latino flair.

By Richie Matthews and Lucía Matthews, DIÁLOGO Read more: